We Reside in Time is being pitched as a heartbreaking romcom about love, tragedy, and exquisite, charming individuals with British accents. Additionally this yellow horse from a merry-go-round that seems to be a part of a savvy on-line advertising and marketing marketing campaign for the upcoming film.
Right here’s what occurred. Andrew Garfield and Florence Pugh offered an award on the 2023 Oscars. Shortly after, it was revealed that they have been starring in a brand new indie romcom collectively. Final month, a trailer for We Reside in Time was launched that exposed a unusual, intimate love story racked by mysterious tragedy which may have one thing to do with a life-threatening illness, failed being pregnant, bizarre sci-fi time loops, or all three.
However nobody was actually paying consideration till as we speak when a no-name Twitter account suspiciously created final month seemingly dropped a beforehand unreleased promo shot for the film that includes a laughing Pugh, a smiling Garfield, and a completely unhinged merry-go-round horse. It was a recipe for engagement and it labored. A meme manufacturing unit was born. Even online game firms tried to draft off the nightmare gasoline:
And it’s labored. Earlier than as we speak I had no concept what this film was known as, not to mention what it was about. Now I’m one hundred pc going to look at the following trailer for it, to not discover out the thriller haunting Pugh and Garfield’s ill-fated romance however for one more glimpse of this mustard-yellow hellbeast to ensure it truly exists and made it into the ultimate reduce of the film.
We Reside in Time is premiering on the Toronto Movie Competition subsequent month earlier than coming to theaters in large launch on October 11, 2024. It’s directed by John Crowley, who actual heads know for the off-beat Irish darkish comedy Intermission.
